When we think of what hair salons sell, most people think they sell hair styling products and services. But in reality, they sell more than that; they sell an experience and an opportunity to help someone be a better version of themselves.
Hair salons cater to a basic human need — the desire to look and feel good. However, the interpretation of this need varies dramatically for different types of people. It’s essential to understand the broad spectrum of potential clients to narrow down your target effectively.
Continue reading Finding the Target Market for Hair Salon at StartUp Mindset.
from StartUp Mindset https://startupmindset.com/target-market-for-hair-salon/
Andrea Zanon 