Business success is rarely obtained by chance. It’s the result of careful planning, strategic thinking, and setting clear goals. Goals help provide a vision of where the future of the business is headed. Two types of goals that are fundamental to business success are business goals and user goals. However, it’s quite common for business owners to have a hard time clearly defining the difference between the two.
Although business goals and user goals work together to achieve success, they are distinct from one another.
from StartUp Mindset https://startupmindset.com/business-goals-vs-user-goals-finding-a-balance-between-both-objectives/
Andrea Zanon 